Man is a bundle of desires.
His wants are infinite in variety and number. Some wants are natural, for
example foods, air, clothing and shelter without which existence of man’s life
is not possible. Similarly wants vary from individual to individual and they
multiply with civilization.
Characteristics of Human
Wants:
Human wants are unlimited:
Man’s mind is so made that he never completely
satisfied and hence there is no end to human wants. One want is satisfied
another want will crop up to take its place and thus it is never ending cycle
of want.
Any particular want is
satiable:
Though the wants are unlimited, but it is
possible to satisfy a particular want, provided has the means (resource).
Wants are complementary:
It is a common experience
that we want things in groups. A single article out of group can not satisfy
human wants by it self. It needs other things to complete its use e.g. a
motor-car needs petrol and mobile oil it starts working. Thus the relationship
between motor-car and petrol is complementary.
Wants are competitive:
Some wants competes to other. We all have a
limited amount of money at our disposal; therefore we must choose some things
and reject the other. E.g. sugar and jaggery, tea and coffee.
Some Wants are both
complimentary and competitive:
When use of machinery is done the use of
labour needs to be reduced. This indicates competitive nature. But to run the
machinery the labour is also required and as such it indicates complimentary
relationship.
Wants are alternative:
There are several ways of
satisfying a particular want. If we feel thirsty, we can have water, lassi, in
summer while coffee, tea in winter. The final choice depends upon availability
of money and the relative prices.
Wants vary with time place
and person:
Wants are not always the same. It varies with
individual to individual. People want different things at different times and
in different places.
Wants vary in Urgency and
Intensity:
All wants are not equally urgent and in tense.
Some wants are urgent while some are less urgent.
Wants multiply with
civilization:
With the advancement the
wants multiply. Therefore the wants of people living in urban area are more
than the villagers. With civilization the demand for radio, T.V, motor-car etc,
are increasing.
Wants are recur:
Some wants are recurring in nature, e.g. food
we require again and again.
Wants change into habits:
If a particular want is
regularly satisfied a person becomes used to it and it grows into habit e.g.
smoking of cigarate and use of drugs.
Wants are influenced by
income, salesmanship and advertisement:
It income is higher more wants can be
satisfied. Many things we buy of particular brands due to salesmanship or
advertisement.
Wants are the result of
custom or convention:
As a part of custom and convention we buy many
thins. Really they are not required but unlikely we have to purchase it e.g.
expenses on social ceremonies.
Present wants are more
important then future wants:
Future is uncertain and hence man is more
concerned with the satisfaction of the present wants rather than future wants.
Classification of Wants:
The wants can be classified
as under.
Necessaries:
These can be sub divided as
Necessaries of existence:
The things without which we cannot exist e.g.
water, food, clothing, shelter.
Conventional necessaries:
The things which we are
forced to use by social custom.
Comforts:
After satisfying our necessaries we desire to
have some comforts. For example table and chair for a student help to increase
the efficiency. But cushioned costly chair is not a comfort.
Luxuries:
Luxury means superfluous consumption. After
getting comforts, man desire luxury. The luxury articles need not required e.g.
gold and silver, costly furniture, etc.
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